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 New and Emerging Research

 Obesity Initiatives in the News

Childhood Obesity Task Force Unveils Action Plan: Solving the Problem of Childhood Obesity Within a Generation

The White House- Office of the Press Secretary, May 11, 2010 

WASHINGTON, D.C. – Today, First Lady Michelle Obama joined Domestic Policy Council Director Melody Barnes and members of the Childhood Obesity Task Force to unveil the Task Force action plan: Solving the Problem of Childhood Obesity Within a Generation.  In conjunction with the release of the action plan, Cabinet Members and Administration Officials will hold events across the country to highlight the importance of addressing childhood obesity. 

“For the first time, the nation will have goals, benchmarks, and measureable outcomes that will help us tackle the childhood obesity epidemic one child, one family, and one community at a time,” Mrs. Obama said.  “We want to marshal every resource – public and private sector, mayors and governors, parents and educators, business owners and health care providers, coaches and athletes – to ensure that we are providing each and every child the happy, healthy future they deserve.”

In February, Mrs. Obama launched the Let’s Move! campaign to solve the childhood obesity epidemic within a generation.  As part of this effort, President Barack Obama established the Task Force on Childhood Obesity to develop and implement an interagency plan that details a coordinated strategy, identifies key benchmarks, and outlines an action plan to solve the problem of childhood obesity within a generation. 

The action plan defines solving the problem of childhood obesity in a generation as returning to a childhood obesity rate of just 5 percent by 2030, which was the rate before childhood obesity first began to rise in the late 1970s.  In total, the report presents a series of 70 specific recommendations, many of which can be implemented right away. 

Click here to view the full Press Release